Overview
- Instagram expanded its Your Algorithm controls to the main Feed on Wednesday, allowing users to see the topics the recommendation system links to their account and add or remove those topics to influence future posts.
- The feature currently surfaces only topic-level labels rather than specific accounts or post types, so users cannot yet force the Feed to prioritize posts from people they follow.
- Instagram says advances in large language models let it group similar posts and describe those clusters in plain language so people can understand why content is recommended.
- CEO Adam Mosseri framed the change as a push to restore user agency over algorithm-driven feeds and said topics are the first step in a broader plan to give people more control.
- The update follows earlier rollouts of Your Algorithm for Reels and Explore and fits a wider industry trend of making recommendation systems more transparent, which could shift how creators reach audiences and how users discover content.