Overview
- The feature is live for Reels users in the United States with a global rollout for English speakers planned soon, and Instagram says it will expand to Explore and other parts of the app.
- Tapping a new icon in the Reels screen (two lines with hearts) opens a dashboard that lists interests inferred from recent activity such as watch time, likes, shares, and quick swipes.
- Users can choose topics to see more or less of, type in new topics, and remove interests the system gets wrong, with recommendations updating immediately.
- An AI-generated summary of recent interests appears at the top of the dashboard and can be shared to Stories for followers to view.
- The move follows TikTok’s earlier “Manage Topics” control but offers more personalized, granular lists, as Instagram touts faster preference learning and greater transparency into recommendations.