Overview
- The tool debuts on Reels in the United States today, with a global English rollout planned soon.
- Users access it via a new top‑right icon showing two lines with hearts, which opens a personalized summary of recent interests.
- People can choose topics to see more or less of and can type in custom topics, with the feed updating immediately based on those choices.
- Instagram says similar controls will expand to Explore and other parts of the app, and a related feature is in development for Threads using “dear algo.”
- You can share your interest summary to Stories, and reporters note the approach is more granular than TikTok’s Manage Topics as Meta faces calls for greater algorithm transparency.