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Instagram Launches ‘Your Algorithm’ in the U.S. to Let Users Tune Reels Recommendations

Meta says AI summaries with topic-level tuning give people clearer control over recommendations.

Overview

  • The feature rolls out today to U.S. users on Reels, with a global English launch coming soon and plans to expand controls to Explore and other parts of the app.
  • An AI-generated summary surfaces your recent interests, and users can choose to share that snapshot to their Story.
  • A personalized topic list lets people request more or less of specific subjects and add custom topics, with recommendations adjusting based on those inputs.
  • Users open the new controls from a two-hearts-on-sliders icon in the Reels viewer that leads to the Your Algorithm tab.
  • Coverage notes the tool offers more granular, per-user tuning than TikTok’s earlier Manage Topics feature as Meta courts younger audiences and answers calls for transparency.