Particle.news

Download on the App Store

Instagram Launches ‘Schools on Instagram’ for Verified U.S. College Communities

The UNiDAYS-verified directories underscore a renewed bid to court college users.

Schools on Instagram is here

Overview

  • U.S. students can verify enrollment through UNiDAYS to add a school banner to their Instagram profile.
  • After verification, users can browse a directory of confirmed classmates and filter results, including by year.
  • Visibility controls let students make the school banner public, keep it private, or show it only to classmates or mutuals.
  • The launch arrives about a week after TikTok introduced a similar UNiDAYS-powered campus verification feature.
  • Coverage notes the tool is optional but raises privacy concerns that searchable directories could enable tracking.