Overview
- The juried program will recognize 25 creators worldwide, with winners scheduled to be announced on Oct. 16, 2025.
- Judges include Adam Mosseri, Eva Chen, Grace Wales Bonner, Spike Lee, Marc Jacobs, Pat McGrath, Yara Shahidi, Ilona Maher, and KAWS.
- Awardees receive a bespoke physical ring and a matching digital golden ring, a golden frame on Stories, profile background customization, and a dedicated spotlight feed.
- Instagram positions Rings as a prestige and discovery boost rather than a cash prize, emphasizing creative risk and cultural impact over follower counts.
- The announcement accompanies other creator-focused updates reported by outlets, including Instagram Map in Pakistan and advanced inbox tools for large accounts.