Overview

• Honorees receive a custom ring designed by Grace Wales Bonner plus a golden ring badge for profiles and Stories.
• Winners gain exclusive features including profile background customization and a dedicated in‑app spotlight and feed.
• A cross‑disciplinary jury includes Eva Chen, Adam Mosseri, Spike Lee, Marc Jacobs, Pat McGrath, Yara Shahidi, Ilona Maher, KAWS and Grace Wales Bonner.
• Instagram says the program celebrates creative risk‑taking and cultural impact rather than follower counts across areas like fashion, makeup, sports and entertainment.
• Outlets report there is no cash prize, with the program instead offering status and reach on a platform cited at over three billion monthly users.