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Instagram Launches 'Rings' Awards for 25 Creators, With Gold Rings and Profile Perks

The prestige program offers symbolic recognition without cash payouts during a period of tighter creator earnings.

Overview

  • Instagram announced Rings on Oct. 6, selecting 25 honorees for an inaugural cohort chosen from platform-wide nominations.
  • Recipients receive a physical ring by designer Grace Wales Bonner plus an exclusive golden story ring, profile badge, backdrop color controls, a customized like button, and in‑app spotlighting.
  • Judges include Adam Mosseri and Eva Chen alongside Spike Lee, Marc Jacobs, Marques Brownlee, KAWS, Pat McGrath, Yara Shahidi, Ilona Maher and others.
  • The award does not include cash, launching after Meta ended bonus programs and as creator brand deals declined, while rivals promote revenue sharing.
  • Instagram has not released the winners’ names and describes Rings as a recurring, cross‑category recognition spanning areas like fashion, makeup, sports and entertainment.