Overview
- Instagram announced Rings on Oct. 6, selecting 25 honorees for an inaugural cohort chosen from platform-wide nominations.
- Recipients receive a physical ring by designer Grace Wales Bonner plus an exclusive golden story ring, profile badge, backdrop color controls, a customized like button, and in‑app spotlighting.
- Judges include Adam Mosseri and Eva Chen alongside Spike Lee, Marc Jacobs, Marques Brownlee, KAWS, Pat McGrath, Yara Shahidi, Ilona Maher and others.
- The award does not include cash, launching after Meta ended bonus programs and as creator brand deals declined, while rivals promote revenue sharing.
- Instagram has not released the winners’ names and describes Rings as a recurring, cross‑category recognition spanning areas like fashion, makeup, sports and entertainment.