Overview

• Instagram will reveal the 25 recipients on October 16 across its platforms with no live ceremony or monetary award.
• The prize includes a gold ring designed by Grace Wales Bonner, a digital ring on the winner’s profile, exclusive profile design options, and featured placement within the app.
• A high-profile jury featuring Adam Mosseri, Spike Lee, Marc Jacobs, Marques Brownlee, Yara Shahidi, Ilona Maher, KAWS, and Grace Wales Bonner will select the honorees.
• The rollout follows Meta’s 2023 shutdown of Reels bonuses, as industry data points to roughly a 52% drop in creator brand deals in 2024.
• Critics question whether prestige can replace lost income, noting YouTube’s large creator payouts and TikTok’s ongoing funds and revenue-share programs.