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Instagram Launches Native iPad App With Reels-First, Tablet-Optimized Design

Meta frames the release as a lean-back, video-first experience for bigger screens.

Overview

  • Available globally now from the Apple App Store for iPads running iPadOS 15.1 or later, the app is free to download.
  • The app opens directly into Reels with Stories at the top, reflecting a short‑form, lean‑back viewing focus on larger displays.
  • A new Following tab offers All, Friends, and Latest views, including a chronological feed, with the option to reorder these feeds.
  • Multi-column layouts let users read comments alongside Reels and view inbox and conversations side-by-side, with notifications easier to access.
  • The launch follows WhatsApp’s iPad release and Meta says a similar tablet-optimized Instagram experience will come to Android tablets next.