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Instagram Launches Map and Reels Updates While Users Report Unintended Location Sharing

Meta clarifies that location sharing requires active opt in with new privacy tools to manage visibility.

Overview

  • Instagram has rolled out a global Map feature that updates a user’s location whenever the app opens and lets people share with followers, Close Friends, select individuals or no one.
  • Some users reported that their precise locations appeared on the Map without opting in, driving concern among creators, privacy experts and lawmakers.
  • Meta and Instagram head Adam Mosseri reiterated that location sharing is fully opt in and can only be enabled by users through in-app prompts.
  • The update adds a Hidden Places setting for blocking specific areas, along with in-app instructions and OS-level permission controls to help users fine-tune their privacy.
  • Alongside the Map rollout, Instagram introduced a Reels repost button and a Friends tab to make sharing short-form videos easier for users.