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Instagram Launches Map and Reels Updates While Users Report Unintended Location Sharing

Meta clarifies that location sharing requires active opt in with new privacy tools to manage visibility.

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On Aug. 6, Instagram introduced a new feature called Instagram Map that allows users to share their locations in real time, either with select friends or more broadly with all users. While sharing locations is seen as a measure of trust and friendship among younger social media users, experts say it can have unforseen consequences.
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Overview

  • Instagram has rolled out a global Map feature that updates a user’s location whenever the app opens and lets people share with followers, Close Friends, select individuals or no one.
  • Some users reported that their precise locations appeared on the Map without opting in, driving concern among creators, privacy experts and lawmakers.
  • Meta and Instagram head Adam Mosseri reiterated that location sharing is fully opt in and can only be enabled by users through in-app prompts.
  • The update adds a Hidden Places setting for blocking specific areas, along with in-app instructions and OS-level permission controls to help users fine-tune their privacy.
  • Alongside the Map rollout, Instagram introduced a Reels repost button and a Friends tab to make sharing short-form videos easier for users.