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Instagram Launches Linked Reels to Stitch Videos Into Ordered Series

The tool answers creator requests for episodic storytelling to increase watch time.

Overview

  • Creators can connect clips at upload via a new Link a reel option beneath the caption or by editing existing posts from the three-dot menu.
  • Viewers see an in-reel button such as Watch Part 2 at the bottom of the clip to jump directly to the next installment.
  • Links can include short connection titles up to 15 characters, and creators can edit or remove links at any time.
  • Reels shared only with close friends or paid subscribers are not eligible to be linked.
  • Instagram has begun enabling the feature and has not given a detailed global timeline, though broader availability is expected in the coming weeks.