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Instagram Launches First Native iPad App, Centering Reels

The release underscores Meta’s pivot to Reels to deepen engagement against TikTok.

Overview

  • The app is available globally for iPadOS 15.1 or later and arrives via an update to the existing iOS Instagram app rather than a separate download.
  • The interface opens to a Reels feed optimized for larger screens, with Stories pinned at the top for quick access.
  • A new Following tab provides three views—All, Friends, and Most recent—to let users control what appears in their feed.
  • Users can watch a reel alongside its comments and access messaging with one tap, with split views for messages and notifications on iPad.
  • This is Instagram’s first dedicated iPad experience after years of a scaled iPhone app, with Meta saying a similar optimized experience will reach Android soon.