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Instagram Launches 'Edits' App to Compete with TikTok's CapCut

Meta's new standalone video-editing app offers creators AI tools, project management, and watermark-free exports for cross-platform use.

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Instagram's Edits app is here
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Overview

  • Edits is now globally available on iOS and Android, providing creators with a free, comprehensive video-editing tool at launch.
  • The app features AI-powered tools like 'Cutouts' for object isolation and 'Animate' for transforming static images into videos.
  • Creators can manage projects, track ideas, and access performance insights to refine their content strategy.
  • Unlike TikTok's CapCut, Edits allows users to export videos without watermarks, enabling seamless posting across platforms.
  • Meta has teased upcoming features like collaborative editing, keyframe controls, and advanced AI tools such as the 'Modify' feature.