Overview

• The global ‘Anyway’ campaign debuted June 12 with short films featuring creatives such as Tyler, The Creator and Rosalía to encourage risk-taking on the platform.
• Instagram’s Edits app gained a generative AI restyle tool while Trial Reels testing was expanded and users can now reorder their profile grids.
• A new Notes feature will let users stream music directly from Spotify and Rosalía unveiled a handwriting-inspired font for Stories and Reels.
• The Drafts initiative will provide financial support, mentorship and connections to emerging creators through partnerships with Sailorr, Tyrell Hampton and others.
• Adam Mosseri says the push is designed to help users overcome self-doubt and ‘just make it, share it, do it anyway.’