Instagram Introduces 'Trial Reels' for Testing Content on Non-Followers

The new feature allows creators to experiment with content outside their niche while gathering performance insights before sharing with followers.

Trial Reels enable Instagram creators to test new content ideas by sharing them exclusively with non-followers initially.
Creators can assess engagement metrics such as views, likes, comments, and shares after 24 hours to determine content performance.
The feature aims to reduce the pressure of experimenting with content that might not align with a creator’s established audience or niche.
Creators can manually share successful trial reels with their followers or set them to be automatically shared if they perform well within 72 hours.
The feature is rolling out globally to all eligible professional accounts and will be fully available in the coming weeks.