Overview

• Mark Zuckerberg confirmed the milestone of 3 billion monthly active users, up from 2 billion in 2022.
• Adam Mosseri said recent growth has come primarily from direct messages, Reels, and algorithmic recommendations.
• Instagram will pilot a feature that lets people add or remove interest topics to influence what appears in Reels, with expansion to other feeds planned.
• A home‑screen redesign will elevate Reels and messaging in the bottom navigation and move the dedicated post button from the dock to the top of the app.
• Regional experiments will open the app directly to Reels in India and South Korea, with similar behavior already present in the newly released iPad app.