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4d ago

Instagram Finally Launches Native iPad App With Reels-First Design

The release prioritizes big‑screen video to signal Meta’s push to optimize Instagram for more devices.

An image displaying Instagram app's iPad version
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A man walks past a logo of mobile application Instagram, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo

Overview

  • The dedicated app is available globally in the App Store for iPads running iPadOS 15.1 or later.
  • On launch, users drop straight into a full-screen Reels feed designed for lean‑back viewing.
  • A new Following tab offers three views — All, Friends, and Latest — with a customizable order.
  • The interface uses the larger display for split views, showing comments beside Reels and an inbox list next to open DMs.
  • The move follows years of user requests after Instagram deprioritized an iPad client, reflecting a broader emphasis on Reels and forthcoming creator tools for larger screens.