Instagram Enhances Support for Original Content Creators

The platform introduces a new algorithm to prioritize original posts and limit the reach of content aggregators.

Instagram's updated algorithm will prioritize original content, giving smaller creators better visibility and distribution.
Reposted content will be replaced by original posts in recommendations, with labels linking back to the original creators.
Content aggregators will see reduced exposure, particularly if they share unoriginal content frequently.
The changes aim to correct historical imbalances in content reach, offering a more equitable platform for all creators.
The implementation of these updates will roll out over the coming months, with a focus on Reels initially.