Instagram Ends Automatic Feed Refreshing to Enhance User Experience

The app will no longer replace posts with new content upon opening, addressing a major user frustration.

Instagram's head, Adam Mosseri, confirmed the removal of the automatic feed refresh feature via Instagram Stories.
The previous 'rug pull' feature was designed to boost engagement by showing new content immediately as users opened the app.
Users often lost interesting posts due to the automatic refresh, leading to widespread annoyance.
The change aims to improve user experience by allowing content to remain visible until users choose to refresh.
This update is part of Instagram's broader focus on meaningful engagement over mere screen-time metrics.