Overview
- Instagram's head, Adam Mosseri, confirmed the removal of the automatic feed refresh feature via Instagram Stories.
- The previous 'rug pull' feature was designed to boost engagement by showing new content immediately as users opened the app.
- Users often lost interesting posts due to the automatic refresh, leading to widespread annoyance.
- The change aims to improve user experience by allowing content to remain visible until users choose to refresh.
- This update is part of Instagram's broader focus on meaningful engagement over mere screen-time metrics.