Instagram Eliminates Annoying 'Rug Pull' Video Refresh

The app will no longer replace videos abruptly, improving user experience despite a slight engagement drop.

Instagram has removed the 'rug pull' feature that refreshed the feed and replaced videos as soon as the app was opened.
The decision was confirmed by Instagram head Adam Mosseri, who acknowledged the feature's annoyance despite its benefits for engagement.
The 'rug pull' was a deliberate design choice to show pre-loaded content while new content was being fetched.
Instagram took a minor engagement hit by removing the feature but prioritized enhancing user experience.
The change reflects a broader trend of social media platforms reconsidering user experience over engagement metrics.