Overview

• The Repost tool lets users share public posts and Reels directly to their followers while crediting original creators and organizing reshared content in a dedicated profile tab.
• The opt-in Instagram Map displays friends’ last-active locations and location-tagged posts, with settings to pause sharing or restrict visibility to selected contacts.
• A Friends section in the Reels tab surfaces public videos friends have liked, commented on or reposted and incorporates personalized Blends recommendations.
• Adam Mosseri announced that after US trials earlier this year, all three features began global rollout in early August 2025 to boost engagement.
• Privacy safeguards include default-off location sharing, updates only when the app is open and parental controls for supervised teen accounts.