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Instagram Co-Founder Testifies Zuckerberg Saw App as a Threat to Facebook

Kevin Systrom claims Mark Zuckerberg deliberately limited Instagram's growth post-acquisition, bolstering the FTC's case for breaking up Meta.

Instagram co-founder Kevin Systrom has testified that Mark Zuckerberg came to see the platform's growth as a "threat" to Facebook’s dominance.
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Meta CEO Mark Zuckerberg at UFC 313 in Las Vegas
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Overview

  • Kevin Systrom testified that Instagram was experiencing rapid growth before its acquisition and could have succeeded independently without Meta's support.
  • Systrom alleged that Mark Zuckerberg viewed Instagram as a competitive threat to Facebook and intentionally underinvested in the app post-acquisition.
  • The FTC presented evidence, including internal emails, to support claims that Meta's acquisitions of Instagram and WhatsApp were aimed at neutralizing competition.
  • Meta argued that its investments in infrastructure and features like Stories and live video were critical to Instagram's success and growth.
  • The trial, now in its second week, continues to examine high-profile testimonies and internal documents as the FTC seeks to force the divestiture of Instagram and WhatsApp.