Overview
- Adam Mosseri says synthetic images and videos are now so prevalent that viewers should begin with skepticism rather than assume visuals are real.
- He warns platforms may label AI at first but will grow less effective as models improve, with reports noting Meta cannot reliably detect manipulated media today.
- Mosseri advocates "fingerprinting" authentic content by having camera manufacturers cryptographically sign files at the moment of capture to establish a chain of custody.
- He urges clearer AI labels and richer account context—who operates an account, when it was created, and posting history—so users can better assess credibility.
- He declares Instagram’s polished feed "dead" and says a raw, unproduced aesthetic will serve as a temporary authenticity signal while industry standards and cooperation are worked out.