Overview

• Adam Mosseri posted a video stating Instagram and Meta do not use phone microphones to listen to users for ads and called such behavior a gross privacy violation.
• He said users would notice a microphone indicator and faster battery drain if constant listening were happening.
• Mosseri outlined non-audio reasons for precise ads, citing prior searches or clicks, advertiser-shared website visitor data, signals from friends or similar users, earlier unnoticed exposure, and coincidence.
• Meta has announced it will use interactions with its AI products to personalize ads and feed content across Facebook, Instagram, WhatsApp, and Messenger, with user notices expected on Oct. 7 and rollout starting around Dec. 16, 2025.
• Coverage reports there will be no opt-out from using AI-chat data for personalization, and user skepticism of Meta’s denials continues in comments and responses.