Overview
- Meta’s pilot app is live in English on Amazon Fire TV in the United States and is available via the Amazon Appstore.
- Reels are organized into interest-based channels for lean-back viewing, with autoplay on selection and an interface tailored for the TV screen.
- Users can link up to five Instagram accounts or create a TV-only profile to keep viewing separate from their phone use.
- During the trial, content is limited to PG-13 with existing teen safeguards and parental controls maintained for family use.
- Meta signals future additions such as using a smartphone as a remote and suggests expansion to more devices and markets after evaluating results.