Overview

• Under-18 accounts are now defaulted to a PG-13 equivalent, and any change requires parental consent.
• Instagram will curb recommendations featuring strong language, risky stunts, drug paraphernalia, nudity and violent depictions, and will prevent teens from following accounts that regularly post age-inappropriate content.
• The policy is live in the initial four markets, with further countries to follow and EU activation expected around the first quarter of 2026.
• Meta plans to apply age-prediction and verification measures to reduce false age claims and to confirm authorized parental supervision, including limits on how many teen accounts a parent can oversee.
• Instagram says more than 100 million teenagers use Teen accounts and 97% keep strict defaults, while executives acknowledge the filters are imperfect and are intended to restrict exposure rather than rank content pedagogically.