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2w ago

Instagram Begins Development of Long-Awaited iPad App

Meta's Instagram is addressing a decade-long gap by creating a native iPad app, with development driven by TikTok's uncertain future and user demand for tablet optimization.

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Instagram iPad app could launch soon, here’s what we know so far.
Can we make this one a little bigger?
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Overview

  • Instagram is actively developing a native iPad app, addressing years of user frustration with the current zoomed-in iPhone version on tablets.
  • This marks a strategic shift for Meta, as Instagram previously deprioritized an iPad app due to limited resources and perceived low demand.
  • The move aligns with Meta's broader efforts to strengthen its position in the social media market as TikTok faces regulatory challenges in the U.S.
  • Alongside the iPad app, Instagram is also working on a new video editing app called Edits, designed to compete with ByteDance's CapCut.
  • No launch timeline has been announced for the iPad app, but its development reflects Meta's intent to enhance user experience and expand its platform's reach.