Overview

• Public accounts must now have at least 1,000 followers to initiate an Instagram Live broadcast.
• Users with fewer than 1,000 followers receive an “Your account is no longer eligible to go Live” notice when attempting to stream.
• An estimated 250 million Instagram users fall below the new threshold and can no longer access the Live feature.
• Meta confirmed the requirement change aims to improve overall Live consumption experience and cut hosting costs.
• The threshold matches TikTok’s live rule but stands in contrast to YouTube’s 50-subscriber live-streaming requirement.