Overview

• Meta Platforms is proposing a paid subscription model for European users to access ad-free versions of Instagram and Facebook.
• The subscription plan would allow users to avoid targeted ads and comply with EU privacy regulations.
• Monthly pricing would be around $14 for Instagram mobile, $10 for Facebook/Instagram desktop, and $6 per additional account.
• EU regulators are evaluating if the paid option is sufficient or if cheaper, non-personalized ad models are needed.
• It's uncertain whether a similar subscription will be offered to US users who value privacy protections.