Instagram Adds Replies and Prompts to Broadcast Channels

Meta introduces new tools to enhance creator-follower interaction and provides performance insights for Instagram broadcast channels.

Instagram creators can now enable replies in broadcast channels, allowing followers to respond to messages and interact with each other.
The new 'Prompts' feature lets creators initiate conversations with time-sensitive questions or topics, with followers able to reply with text or photos for up to 24 hours.
Replies are nested under the original messages to maintain organization, and creators retain control over enabling or moderating replies.
Meta has introduced new metrics, including interaction counts and poll votes, to help creators track engagement and optimize content strategies.
Creators also receive personalized guidance and best practices to grow their audience and improve engagement within their broadcast channels.