Instacart to Introduce Personalized Ads on AI-Powered Shopping Carts

Pilot testing to begin in Southern California, with plans for thousands of smart carts in stores by year's end.

Instacart is introducing ads on its AI-powered Caper shopping carts, with the ads personalized based on individual shopper's choices.
The company will pilot test the ads at Bristol Farms grocery stores in Southern California.
Initial advertisers include Dreyer's, General Mills, and Del Monte Foods.
Instacart plans to have thousands of these smart carts in stores by the end of 2024.
The move is part of Instacart's efforts to grow its advertising division and expand its business beyond delivery.