Overview
- The 30-second ad will air Feb. 8 during Super Bowl LX on NBC, running in the first quarter in the U.S. and the second quarter in Canada.
- Instacart issued teasers and a two-and-a-half-minute Spike Jonze director’s cut that expands the comedic rivalry into a fuller narrative.
- The campaign promotes Preference Picker, letting customers specify details such as banana ripeness to guide real-time shopper choices.
- Production used vintage tube cameras on a custom 60-foot glittering stage to create a retro variety-show look.
- Benson Boone executed numerous flips during filming while riskier Ben Stiller moves were handled by stunt personnel, with the effort designed to drive viewers to learn more online.