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Instacart Reaches Proposed $60 Million FTC Refund Deal Over Hidden Fees and Subscription Tactics

A separate FTC inquiry into Instacart’s Eversight pricing tests remains active.

Overview

  • The proposed order would bar misrepresenting delivery costs or a “100% satisfaction” guarantee and require express consent before charging for auto-renewing Instacart+ memberships.
  • The settlement requires court approval before refunds are issued, with details on eligibility and distribution to be announced by the FTC.
  • Regulators say “free delivery” promotions still imposed mandatory service fees that could add roughly 15% to orders and that refund options were buried in self-service menus.
  • The FTC alleges hundreds of thousands of consumers were billed for Instacart+ without receiving benefits or refunds.
  • Instacart denies wrongdoing and says its pricing and policies are transparent, while the agency continues a separate probe into differential pricing linked to the Eversight tool that the company describes as randomized tests run by retailers.