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Insta360 CEO Credits Rivalry for DJI Price Cuts, Offers 100 Yuan Vouchers to Recent DJI Buyers

The offer acknowledges price reductions tied to DJI’s Oct. 9–14 Double 11 promotion.

Overview

  • Liu Jingkang said on Weibo that DJI’s steep discounts may be partly due to Insta360, inviting those who bought DJI products from October 2 to 8 to claim a 100 yuan no‑threshold voucher by posting order proof under his post.
  • DJI’s promotion covers multiple lines, with Osmo Pocket 3 down 700 yuan, the Pocket 3 all‑in‑one kit down 900 yuan, Mini 3 down 900 yuan, Mini 4 Pro down 1,478 yuan, and Action 4 up to 1,129 yuan off.
  • IT Home reports the markdowns are part of DJI’s Double 11 campaign running from 00:00 on October 9 to 24:00 on October 14.
  • The price moves drew wide attention on Chinese social media, with hashtags about DJI’s reductions entering Weibo’s trending list.
  • DJI has characterized the cuts as routine holiday promotions, while Insta360’s gesture targets customers who purchased just before the sale window.