Insider CEO Henry Blodget Steps Down, Outlet Reverts to Original Name 'Business Insider'

Barbara Peng to Take Over as CEO, Company Shifts Focus Back to Business and Technology News

Insider CEO Henry Blodget is stepping down from his role and will be succeeded by the site's president, Barbara Peng.
The digital media outlet is changing its name back to its original, Business Insider, as part of a refocus on business and technology news.
The name change comes two years after Insider's rebranding as a general publication.
Business Insider will also shift its strategy away from generating traffic from social media, instead aiming to attract more paid subscribers.
Despite the leadership change, Blodget will continue to serve as Insider’s board chair and advise site owner Axel Springer on continued development.