Overview

• Innovative Artists has sold a minority stake to Los Angeles-based private equity firm Coral Tree Partners in its first-ever strategic investment.
• The agency has rebranded all of its divisions under the unified name Innovative Artists Entertainment to strengthen its market presence.
• Founder and CEO Scott Harris will continue to lead the agency alongside his current management team, ensuring leadership continuity.
• The partnership is designed to accelerate growth by providing additional resources to support agents and an expanding talent roster.
• Coral Tree Partners specializes in media and entertainment investments, aiming to drive long-term value creation through its industry expertise.