Overview
- A company representative told the San Antonio Express-News that No. 67 was taken out of the callout system at every restaurant and offered no explanation beyond calling it a company decision.
- Employees said the change has been in place for about a month, with multiple outlets reporting that No. 69 was also removed.
- TikTok clips showing teens cheering when “six seven” was announced amassed millions of views, and one Phoenix employee described food being thrown during peak times.
- Customers first flagged the missing number on Reddit as order screens jumped from 66 to 68, prompting wider coverage.
- Rival chains leaned into the trend with 67-themed promotions, including 67-cent Frostys and wings and a $6.70 pizza deal, underscoring In‑N‑Out’s contrasting response.