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5h ago

Iniesta-Backed NSN and Stoneweg Take Over Israel‑Premier Tech, Rebrand as NSN Cycling

The change follows sponsor withdrawals triggered by protests that disrupted major races.

Soccer Football - FC Barcelona Legends v Real Madrid Legends - Ajinomoto Stadium, Tokyo, Japan - December 15, 2024 FC Barcelona Legends' Andres Iniesta in action REUTERS/Issei Kato
With 'Israel', 'Premier Tech' and the Star of David all gone, the renamed NSN team is preparing to unveil its new look

Overview

  • NSN, co-founded by Andres Iniesta, and Geneva-based Stoneweg formed a joint venture to assume the WorldTour and development structure from 2026.
  • The rebranded team will be registered in Switzerland and operate largely from Barcelona and Girona in Catalonia.
  • A pre-season training camp is planned next week, with the team's new look and race program to follow in the coming weeks.
  • Premier Tech ended its co-title sponsorship in November after pushing for a shift away from an Israeli identity, and bike supplier Factor also cut ties.
  • The team says it has acquired the governing competition licence, a claim not independently verified by other outlets.