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ING Germany Abandons Growth-At-Any-Cost to Deepen Client Ties

CEO Lars Stoy says deeper relationships will guide strategy; a Girokonto Junior launches in August followed by a credit card solution slated for 2026.

Overview

  • Since July, ING Germany has introduced tiered loyalty rewards from Basis to Platinum to incentivize active traders without penalizing occasional users.
  • The bank’s second-quarter pre-tax profit fell by over 20% to €381 million, prompting a shift toward fee-based income to offset shrinking net interest margins.
  • A Girokonto Junior for 7- to 17-year-olds debuts this month with a broader rollout to new customers early next year.
  • Lars Stoy emphasizes equal treatment for all customers while prioritizing relationship depth over sheer growth in customer numbers.
  • ING Germany aims to contribute about 30% of the ING Group’s annual one-million-customer mobile primary growth target by boosting regular app usage.