Influencers in Legal Battle Over Beige Aesthetic Ownership

Sydney Nicole Gifford and Alyssa Sheil's lawsuit could redefine intellectual property rights in the influencer industry.

Sydney Gifford has filed a lawsuit against fellow influencer Alyssa Sheil, accusing her of copying her 'clean girl' beige aesthetic and social media content.
The lawsuit claims Sheil mimicked Gifford's poses, outfits, product recommendations, and even personal details like tattoos and hairstyles.
Gifford seeks damages between $30,000 and $150,000, citing mental anguish, lost sales commissions, and a decline in social media engagement.
Sheil denies the allegations, arguing that the aesthetic is widely popular and that Gifford's claims are unenforceable under copyright law.
Legal experts suggest the case could set a precedent for intellectual property disputes in the influencer economy, where imitation and trend replication are common.