Overview

• Sydney Gifford has filed a lawsuit against fellow influencer Alyssa Sheil, accusing her of copying her 'clean girl' beige aesthetic and social media content.
• The lawsuit claims Sheil mimicked Gifford's poses, outfits, product recommendations, and even personal details like tattoos and hairstyles.
• Gifford seeks damages between $30,000 and $150,000, citing mental anguish, lost sales commissions, and a decline in social media engagement.
• Sheil denies the allegations, arguing that the aesthetic is widely popular and that Gifford's claims are unenforceable under copyright law.
• Legal experts suggest the case could set a precedent for intellectual property disputes in the influencer economy, where imitation and trend replication are common.