Overview

• The Chinese company Shein, known for unethical labor practices and poor working conditions, paid influencers to go on a promotional trip to China.
• Influencers posted positive content about their trip in an attempt to improve Shein's image before the company's planned IPO.
• The influencers received overwhelming criticism for promoting Shein without acknowledging the company's deeply problematic practices.
• One influencer falsely portrayed herself as an investigative journalist, angering many with her misleading posts.
• The situation highlights the need for influencers to conduct due diligence on the companies they promote to avoid misleading consumers and promoting unethical brands.