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Influencers Challenge Param Sundari Over Malayalam Errors and Instagram Takedowns

Instagram removals citing Maddock Films have intensified scrutiny ahead of the film’s August 29 release.

Param Sundari navigates the cross-cultural romance between the two leads, one from Delhi and the other from Kerala.
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Janhvi Kapoor in Param Sundari
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Overview

  • Malayali influencer Divya Nair told Mid-day the trailer uses unclear or incorrect Malayalam, citing the line introducing “Theykkapetta Sundari Damodaran Pillai” as wrongly worded and pronounced.
  • Nair said her Instagram account received a copyright strike after posting a critique, and multiple creators reported removals with notices citing Maddock Films.
  • Actor Pavithra Menon questioned the casting in a video she says was initially taken down by Instagram before she re-uploaded it.
  • Janhvi Kapoor responded that her character is half Tamilian and half Malayali, presenting the language and identity choices as rooted in the role.
  • The dispute has renewed debate over stereotyping and cross-regional casting in Hindi cinema as the film approaches its theatrical opening on August 29.