Influencers Allege Paid Campaign to Cast Doubt on Central Bank’s Banco Master Liquidation

Overview

• Rony Gabriel and Juliana Moreira Leite say intermediaries sought posts claiming the Central Bank acted precipitately, using a TCU-related report as the hook.
• Gabriel released documents showing his aide signed a non-disclosure agreement with a R$800,000 penalty and references to 'Projeto DV' tied to Daniel Vorcaro.
• The outreach was attributed to André Salvador of UNLTD Brasil and Junior Favoreto of Portal Group Br, who shared examples of influencers already posting.
• Gabriel says he refused the offer and went public with the approach, while Banco Master’s defense says it has no information about any influencer hiring.
• The Central Bank cites a severe liquidity crisis and serious rule breaches for the liquidation, and Febraban says it is reviewing an atypical surge of related posts.