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Influencer-Touted Superdrug 'Sticky Toffee' Scent Promoted as 'Sticky Dates' Dupe at £1.75 for Members

The buzz stems from member-only discounts, with similarity based solely on scent.

Overview

  • Instagram user @vickaboox posted an in-store video saying Superdrug's 'Sticky Toffee' smells like Lush's Sticky Dates.
  • The 100ml body spray usually costs £3.49 but is currently half price for Superdrug members at about £1.75.
  • A matching 250ml Sticky Toffee shower gel is priced at 95p for members and £1.90 for non-members.
  • Coverage notes limited in-store availability, with the influencer finding the last shower gel near the till.
  • Reporters emphasize that the comparison is a smell test only, with no ingredient verification and no manufacturer confirmation.