Influencer Matilda Djerf Accused of Workplace Bullying and Misconduct
Employees of the Swedish fashion entrepreneur allege a toxic work environment, including verbal abuse and discriminatory practices, prompting her apology and promise of reform.
- Eleven current and former employees of Matilda Djerf's fashion brand, Djerf Avenue, accuse her of creating a toxic workplace marked by verbal abuse and fear.
- Allegations include public humiliation, restricted access to workplace facilities, and discriminatory comments during photoshoots.
- Several employees report experiencing panic attacks, sleep issues, and emotional distress due to the work environment.
- Djerf has responded with a public apology, acknowledging the criticism and committing to leadership coaching to address the issues.
- The company defended Djerf's exclusive use of a private toilet, citing health reasons, despite backlash over this policy.
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