Overview

• Adelaine Morin, a social media influencer, spent nearly $1,000 on a Michelin-starred Nobu Omakase dinner during Coachella's first weekend, sharing the experience on TikTok.
• The Nobu pop-up offered a $350-per-person fixed menu with a 22% gratuity, required reservations, and limited diners to a 50-minute seating window.
• Morin described the meal as a 'once-in-a-lifetime' experience, emphasizing its value as content creation while defending the expense against criticism.
• The TikTok video, which has gone viral, sparked backlash from viewers who criticized the high cost, especially against the backdrop of Coachella's already steep ticket prices.
• The incident has broadened discussions about festival accessibility, influencer spending habits, and the normalization of luxury consumerism in digital culture.