Influencer Chiara Ferragni Fined Over Misleading Charity Cake Campaign

Ferragni Apologizes and Pledges Donation, Plans to Challenge Fine

Italian influencer Chiara Ferragni and Italian pastry brand Balocco have been fined over a misleading charity cake campaign.
Ferragni, who has almost 30 million Instagram followers, advertised a limited edition cake last Christmas, suggesting the proceeds would go to charity.
The Italian Competition Authority found that consumers were misled into believing the higher cost of the cake would result in a donation to the Regina Margherita Hospital in Turin, Italy.
Ferragni's companies received over 1 million euros from the deal, and the only donation was 50,000 euros from Balocco.
Ferragni has apologized and pledged to donate 1 million euros to the hospital, but plans to challenge the fine.