Overview
- Ximena Figueroa documented the Jan. 3 purchase at Costco Periférico in Guadalajara and loaded a double-trailer headed to Manzanillo.
- Costco’s unit price was 429 pesos, with resale pricing at 599 pesos in pre-sale, 630 pesos for same-day, and 720 pesos for nata-filled roscas.
- Posts on Jan. 4–5 show deliveries in Manzanillo and Colima’s capital, with most of the 1,000 cakes reserved through preorders.
- El Informador reports a total outlay of 305,256.29 pesos and an estimated 605,050 pesos in revenue, implying roughly 300,000 pesos in gross profit before logistics.
- The large purchase renewed complaints from some Costco members about availability, and Figueroa argued that planned commitments, transport and risk justify the markup.