Infinite Reality Acquires Virtual Shopping Platform Obsess

The deal follows Infinite Reality's $3 billion fundraising round, strengthening its position in the immersive technology and e-commerce markets.

Infinite Reality has acquired Obsess, a leader in immersive commerce technology, marking its first acquisition of 2025.
Obsess has created over 400 3D virtual stores for major brands like Ralph Lauren, L’Oréal, and Disney Music Group, transforming traditional e-commerce experiences.
Neha Singh, Obsess's founder and CEO, joins Infinite Reality as Chief Innovation Officer to continue developing advanced immersive consumer engagement tools.
This acquisition follows Infinite Reality's recent $3 billion funding round, which valued the company at $12.25 billion, and aligns with its strategy to expand into immersive e-commerce solutions.
Infinite Reality aims to integrate Obsess's proprietary technology and cross-platform distribution capabilities, bolstering its vision for accessible, device-agnostic immersive experiences.